Rob Johnson had a dream. It didn't involve the daily hustle and grind of a news room. Rob was working for An Orlando newspaper but he found peace on the tennis court. Rob just wanted to play tennis. He decided to ultimately quit his job and work at a resort as a tennis instructor. On paper this was great, he would charge $50 an hour the hotel would get 10% and Rob could get paid to indulge in his passion. He even invested $500 for custom "Coach Rob's EZ Tennis Academy" t shirts.
Now lets start with the good. Rob was chasing his passion or so he thought. He already got in good with the resorts, and he had a quasi brand in motion. He was actually addressing a need in the market.
Now the bad. Rob didn't take into account that most of his adult clientele would not seriously be interested in tennis but in the wasting time before they would venture off into other more popular resorts. As for his clientele that were children, they are children its hard for them to focus on tennis in the land of Disney World. Another thing he did not take into account was the weather of central Florida. tennis is an outdoor sport and the weather of Florida is quite sporadic, hot, humid and ultimately the average amateur tennis player won't want to play in it. Rob wanted to play tennis buts that's not what he was doing, Rob was in sales and education.
This article was a very real situation and showed the importance of doing research and planning before you jump into your "passion." Rob's lack of research and planning cost him money yes but ultimately 4 years of his life, and time is not something you can get back.
Tuesday, May 29, 2012
Wednesday, May 23, 2012
Week 8 BOC: Photo Challenge
Professionalism
is defined as “the conduct,
aims, or qualities that characterize or mark a profession
or a professional
person.” At the Art Institute it was defined as being on time, prepared, and
participating in class. I define it as going the extra mile to establish a
relationship with the consumer. For me being on time is a big deal. In my mind
being on time is being early, I was taught if you’re early you’re on time, if
you’re on time your late, if you’re late your fired. I value a face to face
conversation over a phone call e-mail or text message. I feel the customer service aspect of a job
is more important that doing the actual work in a professional manner. “There is only one
boss. The customer. And he can fire everybody in the company from the chairman
on down, simply by spending his money somewhere else.” I pride myself in being
the ultimate team player, I am not afraid to compromise if it means repeat
business. I value the overall experience and intend to pass that along to the
customer.
Saturday, May 19, 2012
week 7 BOC : Photo Challenge
Happy place is the debut screen play from Grover Cleveland.
Produced in its entirety by Up N Up Media LLC. This story follows Jerry as he
deals with hard times after graduation in his hometown of Des Moines Iowa. Jerry
attended the University of Iowa and was a star baseball player who got injured
in his last game as a senior. He was the stereotypical star athlete that had
everything given to him on a silver platter as a result he has to rely on his
work ethic and seemingly useless bachelor degree in Liberal Arts. The economy
is weak as well as Jerry’s connections to even a part time job. Jerry finds solace
in his faith and his fast pitch softball league filled with seasoned recently
retired gentlemen from various backgrounds, who refer to themselves as The Skippers.
Throughout his time with The Skippers Jerry learns what it really takes to be a
man, not age, nor skill, but decisions. He learns the Value of being faithful, both in
relationships and responsibilities. The value of family and a great team. He
even gets stronger in his faith. All goes well until a vicious tornado rips
through the community taking the lives of the team who had a practice. Jerry
was spared in the disaster because he had a job interview set up by the captain
of the team. Ultimately Jerry finds relief from his grief in what’s left of the
field in which they played on in which he deemed his happy place. Jerry gets
the job as a lead of an urban redevelopment project and vows to pass on the knowledge
and teachings of his fallen friends The Skippers.
Week 7 EOC: My resume and optimal resume
In my opinion optimal resume is a great tool if you have
not started to build your resume. Unfortunately for those who have done the
painstaking work to get the resume in tip top shape optimal resume is not of
much use. That being said I would encourage everyone who is struggling with
formatting and content to enter into the resume to try optimal resume. Not only
is it fairly simple, but it gives you the opportunity to have it screened by
professionals who know what employers are looking for in the resume of a
potential candidate.
Tuesday, May 8, 2012
Week 6 EOC: Photo challenge
"Reverberation is the persistence of sound in a particular space after the original sound is produced A reverberation, or reverb, is created when a sound is produced in an enclosed space causing a large number of echoes to build up and then slowly decay as the sound is absorbed by the walls and air.This is most noticeable when the sound source stops but the reflections continue, decreasing in amplitude,
until they can no longer be heard. The length of this sound decay, or
reverberation time, receives special consideration in the architectural
design of large chambers, which need to have specific reverberation
times to achieve optimum performance for their intended activity.
In comparison to a distinct echo that is 50 to 100 ms after the initial
sound, reverberation is many thousands of echoes that arrive in very
quick succession (.01 – 1 ms between echoes). As time passes, the volume
of the many echoes is reduced until the echoes cannot be heard at all." I pride myself in the manipulation of reverb. So much so that I was given the nickname G-Verb. Many projects I have done have been laced with reverb. I can make someone who records in a studio sound like they are in an area in front of thousands!
Week 6 EOC: How do I see my role starting in the industry
Upon graduation I will be in a strange place. For the first time in 20 plus years I will not be obligated to be in a classroom environment. Scary thought to the say the least. that being said i will be venturing into my first real career experiences in my field. I see myself playing the background if I'm blessed to land a gig where I am not freelancing and in charge of all aspects of the project. What I mean is basically being a grip or production assistant, and on the audio side holding a boom or setting up a session. In this scenario I understand that I am an auxiliary and there to assist the lead as well as make things smooth for the crew basically I would be the ultimate underling. I feel that my big break will come while freelancing. I feel that I will get more work in that arena as well as building more projects for my personal portfolio. This will allow me to be seen and take credit for all aspects of my work as well as show my ultimate customer service, which in turn I'll lead to more jobs which will hopefully lead to me starting my own business.
Week 6 BOC: Monty Lapica
WHO: Monty
Lapica
WHAT: Founder, managing director, Thought Division Media Co.; producer, writer, director of multi award winning Film “Self Medicated”
“award-winning documentary film, "Self-Medicated," in 2004, but since then the Las Vegas native has made a name for himself in the advertising and multimedia services realm.” List of awards:
Rome
Independent Film Festival - Grand Jury Prize
Australian
International Film Festival - Grand Jury Prize
Australian
International Film Festival - Best Actress (Diane Venora)
2007
Angel Award Winner
2006
PRISM Award Winner
WorldFest
International Film Festival - Gold Remi Award
Phoenix
Film Festival - Sundance Channel Audience Award
Phoenix
Film Festival - Best Ensemble Acting
Berkeley
Film Festival - Best Feature
Memphis
International Film Festival - Best Feature
Tahoe/Reno
International Film Festival - Best Spotlight Feature
Newport
Beach International Film Festival - Best First Feature
San
Luis Obispo International Film Festival - Best Feature
Zion
International Film Festival - Grand Jury Prize
Santa
Fe Film Festival - Best of the Southwest
Tiburon
International Film Festival - Best Actor (Monty Lapica)
Los
Angeles DIY Film Festival - Best Feature
Los
Angeles DIY Film Festival - Best Director
George
Lindsey Film Festival - Best Feature
Cosmos
International Film Festival - Best Feature
Flint
International Film Festival - Competition Jury Prize
Twin
Rivers Film Festival - Feature Film Award
Zoie
Film Festival - Best Picture
Big
Island Film Festival - Best Feature
Big
Island Film Festival - Up-And-Coming Filmmaker Award
Santa
Clarita Film Festival - Best Feature
Santa
Clarita Film Festival - Fuji Best Feature Shot on Film
Lake
Arrowhead Film Festival - Best Feature
Trenton
International Film Festival - Best Screenplay
BridgeFest
Film Festival Canada - Best Feature
Staten
Island Film Festival - Best New Filmmaker
Estes
Park Film Festival - Best Feature
Estes
Park Film Festival - Audience Award
Granada
Festival de Cine - Best Screenplay
VisionFest
Film Festival - Best Feature
VisionFest
Film Festival - Best Actor (Monty Lapica)
VisionFest
Film Festival - Best Editing
Tony
Bennett Foundation - Inspiration Award
Charlotte Film
Festival - Audience Award
“His company, Thought Division Media Company, creates television ads, and offers Internet and multimedia services for major companies worldwide.”
Created the Las Vegas International Film Festival
WHERE and WHY: Las Angeles California because it’s LA. Las
Vegas Nevada because “I took
a look at the competition out here and noticed that it's not quite as
competitive as the Los Angeles landscape. It felt like a good opportunity to
bring our core services out here, to also offer some business out here in my
hometown.”
WHEN 2004 - Present
HOW: “Initially we started as just a
production company and the more commercial jobs we did, we found our clients
asking us for referrals in other areas such as Web and mobile, so it made sense
over time to start offering these services as well.”
Tuesday, May 1, 2012
Week 5 EOC: Midterm Evaluation
My
classroom experience this quarter has actually been more enjoyable than
previous ones. I have a new focus and thus have learned something’s that I
missed out on when I previously took this class. I sometimes get agitated with
the stories and seemingly pointless stats being thrown around because it takes
away from the time in class that we get to do our work towards the project. The
stories aren’t that bad they are just long and we cover a lot of subject matter
in this class and time is of the essence. For me the time spent out of class is
a little hectic seeing that I’m in portfolio presentation. I have not neglected
my duties for this class I feel that I have went a step above by choosing a
different location to run my business I cant really get local help I am limited
to the internet and phones calls which aren’t as good as actually being in the
city and physically seeing the needs you intend on addressing. The only issue I
actually am having is with some of the more “artistic assignments” where the
use of Photoshop and Illustrator come into play; I’m an audio student! Overall I’m
doing well in this class and keeping up I am missing a few things but I have completed
majority of what has been asked of me.
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