Wednesday, June 6, 2012

Week 10 EOC: The End

The class room experience hasn’t really changed since week 5. We still watch seemingly pointless clips and I still feel extremely confused on how to write a good business plan. I’m told not to be specific with numbers but I’m penalized in my final plan for not being specific. I’m told I can but don’t have to follow the questions given in the course shell to create my plan. I follow the questions because I have never written a business plan nor do I have any first hand resources to assist me. I get penalized because I’m “completely lost” in some areas, but was never shown how to properly do it. Overall I got a B on the project no gripes on that end but I don’t really feel like I learned how to effectively write a business plan. I have learned how to better break down the services I provide and how to market myself. This class has the right idea but I feel it was executed properly.

Monday, June 4, 2012

Week 9 EOC : Photo Challenge

Here am revising a session for The Art Institute of Las Vegas' AI Radio. I was the programming director for the show. a programming director is "the person who develops or selects some or all of the content that will be broadcast. A program director's selections are based upon expertise in the media as well as knowledge of the target demographic. Typically, a program director decides what radio program or TV program will be broadcast and when." In this particular instance I was in on a recording session for a commercial and during a break I had access to what had previously been recorded for the show.
"If the education of our kids comes from radio, television, newspapers - if that's where they get most of their knowledge from, and not from the schools, then the powers that be are definitely in charge, because they own all those outlets" I was making sure that our program the proper balance. It was mandated that 30% of our program material was educational and 10% was school centered commercials.


Tuesday, May 29, 2012

Week 9 EOC: Tennis Clinic

     Rob Johnson had a dream. It didn't involve the daily hustle and grind of a news room. Rob was working for An Orlando newspaper but he found peace on the tennis court. Rob just wanted to play tennis. He decided to ultimately quit his job and work at a resort as a tennis instructor. On paper this was great, he would charge $50 an hour the hotel would get 10% and Rob could get paid to indulge in his passion. He even invested $500 for custom "Coach Rob's EZ Tennis Academy" t shirts.
    Now lets start with the good. Rob was chasing his passion or so he thought. He already got in good with the resorts, and he had a quasi brand in motion. He was actually addressing a need in the market.
     Now the bad. Rob didn't take into account that most of his adult clientele would not seriously be interested in tennis but in the wasting time before they would venture off into other more popular resorts. As for his clientele that were children, they are children its hard for them to focus on tennis in the land of Disney World. Another thing he did not take into account was the weather of central Florida. tennis is an outdoor sport and the weather of Florida is quite sporadic, hot, humid and ultimately the average amateur tennis player won't want to play in it. Rob wanted to play tennis buts that's not what he was doing, Rob was in sales and education.
     This article was a very real situation and showed the importance of doing research and planning before you jump into your "passion." Rob's lack of research and planning cost him money yes but ultimately 4 years of his life, and time is not something you can get back.

Wednesday, May 23, 2012

Week 8 BOC: Photo Challenge



Professionalism is defined as “the conduct, aims, or qualities that characterize or mark a profession or a professional person.” At the Art Institute it was defined as being on time, prepared, and participating in class. I define it as going the extra mile to establish a relationship with the consumer. For me being on time is a big deal. In my mind being on time is being early, I was taught if you’re early you’re on time, if you’re on time your late, if you’re late your fired. I value a face to face conversation over a phone call e-mail or text message.  I feel the customer service aspect of a job is more important that doing the actual work in a professional manner. “There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.” I pride myself in being the ultimate team player, I am not afraid to compromise if it means repeat business. I value the overall experience and intend to pass that along to the customer.

Saturday, May 19, 2012

week 7 BOC : Photo Challenge

Happy place is the debut screen play from Grover Cleveland. Produced in its entirety by Up N Up Media LLC. This story follows Jerry as he deals with hard times after graduation in his hometown of Des Moines Iowa. Jerry attended the University of Iowa and was a star baseball player who got injured in his last game as a senior. He was the stereotypical star athlete that had everything given to him on a silver platter as a result he has to rely on his work ethic and seemingly useless bachelor degree in Liberal Arts. The economy is weak as well as Jerry’s connections to even a part time job. Jerry finds solace in his faith and his fast pitch softball league filled with seasoned recently retired gentlemen from various backgrounds, who refer to themselves as The Skippers. Throughout his time with The Skippers Jerry learns what it really takes to be a man, not age, nor skill, but decisions.  He learns the Value of being faithful, both in relationships and responsibilities. The value of family and a great team. He even gets stronger in his faith. All goes well until a vicious tornado rips through the community taking the lives of the team who had a practice. Jerry was spared in the disaster because he had a job interview set up by the captain of the team. Ultimately Jerry finds relief from his grief in what’s left of the field in which they played on in which he deemed his happy place. Jerry gets the job as a lead of an urban redevelopment project and vows to pass on the knowledge and teachings of his fallen friends The Skippers.

Week 7 EOC: My resume and optimal resume

In my opinion optimal resume is a great tool if you have not started to build your resume. Unfortunately for those who have done the painstaking work to get the resume in tip top shape optimal resume is not of much use. That being said I would encourage everyone who is struggling with formatting and content to enter into the resume to try optimal resume. Not only is it fairly simple, but it gives you the opportunity to have it screened by professionals who know what employers are looking for in the resume of a potential candidate.

Tuesday, May 8, 2012

Week 6 EOC: Photo challenge

 "Reverberation is the persistence of sound in a particular space after the original sound is produced A reverberation, or reverb, is created when a sound is produced in an enclosed space causing a large number of echoes to build up and then slowly decay as the sound is absorbed by the walls and air.This is most noticeable when the sound source stops but the reflections continue, decreasing in amplitude, until they can no longer be heard. The length of this sound decay, or reverberation time, receives special consideration in the architectural design of large chambers, which need to have specific reverberation times to achieve optimum performance for their intended activity. In comparison to a distinct echo that is 50 to 100 ms after the initial sound, reverberation is many thousands of echoes that arrive in very quick succession (.01 – 1 ms between echoes). As time passes, the volume of the many echoes is reduced until the echoes cannot be heard at all." I pride myself in the manipulation of reverb. So much so that I was given the nickname G-Verb. Many projects I have done have been laced with reverb. I can make someone who records in a studio sound like they are in an area in front of thousands!